It is the combination of the Citroën brand's international reputation, Team Citroën
Total's outstanding performance record and the exceptional personality of the
drivers (three Manufacturers' titles, plus four consecutive world titles for
Sébastien Loeb and Daniel Elena) that perfectly matches the vision of Red Bull –
creator and global leader of the energy drinks market – which is looking at
developing closer ties with the French market.
Citroën Sport Director Olivier Quesnel is delighted with this association which will
begin from the very next round of the 2008 World Rally Championship, Rally
Argentina (March 27-30). "We are extremely happy to have this exciting new
opportunity to work with such a dynamic company as Red Bull. The images of our
respective firms are very complementary and this partnership will be beneficial
since it slots in perfectly with rally sport and with Citroën, which is a particularly
active brand."
Red Bull GmbH is based in Fuschl am See, near Salzburg in Austria, and is
present in more than 130 countries across the world. The philosophy behind Red
Bull's partnerships in the world of sport is based on building strong associations
with sportsmen and women who excel in their particular domains.
Red Bull joins Team Citroën-Total's existing partners for 2008, namely Pirelli, Le
Coq Sportif, Eurodatacar, Citroën Financement, Magneti-Marelli, Sabelt,
Transalliance, OZ Racing and Météo France Sports.