The Hyundai Coupe isn’t a vehicle that has gotten a lot of attention in the luxury car market. However, luxury coupe sales like those of the BMW Coupe and the Mercedes Coupe have gone down as the economy has begun to shift. For that reason, Hyundai’s slightly more affordable luxury Genesis may be able to steal some of the market away from higher-end cars.
Luxury Coupe Sales are Down
In general, luxury coupe sales have declined. Mercedes Reviews and BMW Reviews indicate that these vehicles are still well-liked but sales show that the Mercedes Coupe and BMW Coupe (along with higher-end Infiniti Coupes and the Lexus Coupe) are declining.
Hyundai Coupe is Affordable
The Hyundai Coupe is in a unique position because it is a luxury coupe which is considerably more affordable than the Mercedes Coupe or BMW Coupe. However, the Hyundai Coupe is a high-priced car in terms of Hyundai Cars. This means that Hyundai could use the change in coupe sales to attract a higher-paying buyer than in the past despite the fact that the coupe is lower in price than the other luxury coupes that are out there.